Successful brands are consistent! So then, what does inconsistency do to your brand? Firstly, it causes confusion. Secondly, inconsistency is one of the biggest turn-offs for people! When images, logo, voice, colours, fonts (and the list goes on) isn’t consistent – especially across the socials, it undermines your credibility.
There is a formula for everything these days, including creating a purposeful and meaningful colour palette. There is entire psychology for colours because it is a proven communication tool. We (designers) use colours to evoke mood, encourage action and influence emotion. In essence, it gets your audience to not only see but feel what you want them to.
True, deep brand love can be unconditional – your flaws are accepted & forgiven. Premium price? Product failure? These things don’t help, but they’re a lot easier to swallow if you have an emotional connection with the brand.
OK, so you’ve come up with a smashing business idea or changing directions of your current one. You’re ready to go all in and you know that a cohesive and purposeful brand will help you build the professional business you know it can be.
The Design Room offers visual identities + website worlds to non-boring women in business so they can BOOM – shake the room.
Each month I’ll send tips and insights on branding, brand strategy and websites so come on in and get nerdy with me.
