There is a formula for everything these days, including creating a purposeful and meaningful colour palette. There is entire psychology for colours because it is a proven communication tool. We (designers) use colours to evoke mood, encourage action and influence emotion. In essence, it gets your audience to not only see but feel what you want them to.
Successful brands are consistent! So then, what does inconsistency do to your brand? Firstly, it causes confusion. Secondly, inconsistency is one of the biggest turn-offs for people! When images, logo, voice, colours, fonts (and the list goes on) isn’t consistent – especially across the socials, it undermines your credibility.
Research shows the ‘connections’ we make with brands can be as deep and emotional as our relationships with people. Think about it, is there a brand you LOVE that makes your heart flutter? To be a success, people need to get to know your brand, like it (or love it), trust and feel connected to it.
People will judge your brand based on visuals – as it’s the first thing we see. So, we know first impressions are critical. Consumers are savvy; they will dig deeper into you, what you stand for and what you offer. So, it’s super important to make the first impression memorable and align all brand elements with intention and meaning to convert your audience into buyers, not fence-sitters.
First impressions are the most important! And your visual branding is what potential clients will see before anything else. Research states that you’ve got 1 – 20 secs max to capture your audience in today’s current digital market. It is a crucial part of how people engage and experience your business before digging into you and your offering. Your design needs to be professional, impactful, emotional and BOLD.