Start up, side gig or solopreneur, at some point in your business journey you’re going to wonder if you should invest in branding. Like a Negroni is more than just gin, you realise that branding is more than a logo. You see others with flavourless, bland brands. You want a non boring brand identity that makes you standout. But how do you know when to go all in with branding?
We all want a memorable brand identity. One that’s aligned with you, how you do business and that translates from your mind to your marketing. It’s your currency, superpower and DNA distilled into your digital and print collateral to make magic across your buyer touchpoints. But what is brand identity design?
Brand design is the first ingredient for a brand that shakes the room. It’s the first splash of flavour that ignites your entire brand experience. It sets the tone, capturing the essence and personality of your brand in a glance. It’s the bold statement that grabs attention; the subtle nuance that leaves a lasting impression.
How do you stand out and stop the scroll? By owning the room and leading with a memorable brand. Find out how to dazzle buyers with a website design that’s Google friendly, fast and responsive. Get seen, attract the right audience and turn attention into retention.
Scroll stopping, Google friendly, fast and responsive websites aren’t just a myth. But finding the right team of professionals to bring this together can be daunting. Are you confused on the difference between a website designer or website developer? A lot of people will have a combination of these skills. Welcome to the era of the website designer / developer!
Your brand and website is a puzzle that should be done together, by the same designer who created the strategy behind it all. No one knows your brand better than the designer who’s brought this visual identity to life.
As a brand and web designer my goal is to create the best digital home to showcase your business. I want the most flexible and customisable software so I can create the best website for you. Choosing the platform is integral to the outcome and longevity of your website.
Sheradyn got in touch last year when she needed to update her website to allow her business to grow in the way she needed. But we quickly realised what Sheradyn was missing wasn’t just a great website but in fact a brand that felt like her and attracted the right clients.
Today I hand the spotlight over to Cheeky Green, two Melbourne girls who I had the pleasure of creating a brand design for in 2020. One year on, the girls share more about their journey in starting a new business and how branding played its part in it.
First impressions are the most important! And your visual branding is what potential clients will see before anything else. Research states that you’ve got 1 – 20 secs max to capture your audience in today’s current digital market. It is a crucial part of how people engage and experience your business before digging into you and your offering. Your design needs to be professional, impactful, emotional and BOLD.
People will judge your brand based on visuals – as it’s the first thing we see. So, we know first impressions are critical. Consumers are savvy; they will dig deeper into you, what you stand for and what you offer. So, it’s super important to make the first impression memorable and align all brand elements with intention and meaning to convert your audience into buyers, not fence-sitters.
Research shows the ‘connections’ we make with brands can be as deep and emotional as our relationships with people. Think about it, is there a brand you LOVE that makes your heart flutter? To be a success, people need to get to know your brand, like it (or love it), trust and feel connected to it.
The Design Room offers visual identities + website worlds to non-boring women in business so they can BOOM – shake the room.
Each month I’ll send tips and insights on branding, brand strategy and websites so come on in and get nerdy with me.
