Bold brands dazzle buyers.
Concocted with the perfect formula of strategy and design, your brand is a recipe that’s uniquely yours.
It draws your audience like tequila to lime. Trend breaking style. Intoxicating flavour.
As a full-service branding agency, I create visual identities and website worlds that exist outside the box. Consider me your brand scientist and design mixologist, creating in the wondrous room of possibilities known as The Cocktail Club.
Here to distil an irresistible visual brand identity that shakes the room. Tick, tick, boom! 💥
So, reveller. What tingles your tastebuds?
Starter Brand Design
Quench your thirst for a memorable brand with key flavours to get you moving. Recommended for startups craving a stand-out look. A spritz of strategy topped with taster brand elements. Shaken, never stirred.
- Starter brand questionnaire and video call
- Collaborative Pinterest board
- Typographic primary logo
- Social media profile logo
- Heading and body font selection
- Colour palette
- Starter style guide
- INVESTMENT: $2800 +GST
- MIXED + SERVED IN 2-3 WEEKS
Brand Design Experience
Slide into The Cocktail Club for an immersive brand identity that will knock your shoes and socks off. An elixir of brand strategy and design, I translate your unique flavours into a tangible brand you can pour across your digital and print touch points.
My brand mixology shows how your brand identity looks across different templates and designs. You can visualise serving it in your unique way. Consistent, memorable, utterly moreish.
Each project is customised to suit your business and industry with a menu of options.
- Brand questionnaire
- Brand strategy session and video call
- Collaborative Pinterest board
- Primary and secondary logo
- Brand mark and submarks
- Colour palette
- Font menu
- Brand icons
- Pattern design/illustration assets
- Imagery style/presentation
- Style guide
- Your choice of marketing assets to showcase your new identity (e.g stationery, ebook, presentations, social media templates and more)
- INVESTMENT FROM $5000 +GST
- MIXED + SERVED IN 4-5 WEEKS
The Brand Recipe
EVERY INGREDIENT IN MY DESIGN PROCESS HAS BEEN TRIED AND TESTED, ENSURING YOU WALK OUT WITH A SHAKEN-NOT-STIRRED BRAND.
Discovery
Kick start with brand strategy pre-work. Then I explore, research and test the potion that makes up your identity and strategy.
- — BRAND STRATEGY WORKBOOK
- — BRAND STRATEGY WORKSHOP
- — MOODBOARDING
Design
Strategy, moodboard and colour palette defined. I sketch, test and present a complete brand identity across your chosen collateral so you can visualise it in the real world.
- — BRAND DESIGN PRESENTATION
- — REFINEMENTS
- — APPROVAL
Delivery
Take home your customised brand package infused with your inimitable secret recipe. Garnished with final magic touches. Boldy swizzled.
- — BRAND ASSET ROLLOUT
- — BRAND GUIDELINES
- — YOU SHAKE THE ROOM
VIP Designer for a Day
The afterparty is open to previous clients. Flash your VIP ticket, skip the queue and sit back with cocktail in hand knowing I will deliver your list of assets on a silver platter by the end of the day. Create your own grazing menu to complement your existing suite of flavour filled brand assets. Ebooks, presentation decks and social media design are the crowd pleasers.
+ THE VIP TICKET
- Pre-design day strategy call
- Brief and content ready before the day
- Graphic design materials delivered by closing time
The Classroom Hour
Let me audit your current strategy, brainstorm ideas, and have a fresh set of eyes on your brand and website. Gain a fresh perspective and uncover new opportunities to improve your online presence.
+ THE CLASSROOM
- Brand / website audit
- Brainstorm session
- Brand strategy session
BRAND MENU ADD-ONS
Pick and choose the marketing materials that best suit your business. Need something outside the box? I can mix up just what you need. Get in touch to discuss.
– E-Books
– Email Templates
– Brochures + Flyers
– Presentation Decks
– Social Media Templates
– Signage
– Sales Pages
– Course Graphics
– Packaging Labels
– Stationery Designs
Questions
So I’m the girl without a niche – against popular advice. Why? Because I love design regardless of the industry. Niching can result in every project looking and tasting the same. Boring and flavourless is the last thing I want for you and your brand.
By applying tried and tested brand science and mixology, I create the best chemistry for your unique brand AND your industry. I conjure your individual brand flavour taking into consideration all the ingredients you like to create the perfect-fit identity for you.
I love working with all creative businesses from e-comm to interior designers, landscape designers, architects, photographers, real estate, wellbeing and beauty brands. I’ve recently worked with a wide range of industry types, some of which you can check out on my PROJECTS PAGE. I’d love to add your industry to the list.
I’m happy to work on all size projects. Brand identity, website worlds, book design, packaging, social media and stationery design are the gin to my martini. Before starting The Design Room, I had 15+ years working as a graphic designer in digital and print media.
I offer a VIP DESIGNER FOR A DAY service and you can work with me for a half day or full day to get all of those smaller jobs ticked off your list. Find out more and book a call to discuss your project HERE.
Think of it as a sip and sample. It’s a chat to discover your goals and what you hope to achieve in your project. We’ll discuss the pricing and inclusion options that I feel will help you the most. And you can ask me anything about how my brand science and mixology works.
Book a free discovery zoom or phone CALL HERE to find out if we’re the right fit for each other.
Once your project has kicked off, we’ll toast via Zoom for our strategy call and project feedback.
Throughout the project, we’ll use email. I sometimes like to send recorded videos if a visual explanation is needed.
Primary Logo
Your signature cocktail. It should be used in as many cases as possible as the ‘official’ way to identity your business.
Secondary Logo
An alternative take on your signature drink. It’s a simplified or more detailed version of your primary logo. This can be used when the main logo doesn’t suit. For example, a less detailed version will work better for smaller scale usage or a landscape version may better suit a website header.
Brand Mark
Your brand mark may sit with your logo or be a standalone element to your brand identity. This could be a symbol, icon or monogram of your business name. Think the Rolex crown, Chanel’s interlaced C’s, the red ribbon that signifies Mumm.
Submark
When you don’t need to use your main logo in a smaller scale setting, use a variation of your submark. These could work well on your social media posts, website footer, profile images or where a ‘stamp’ graphic is appropriate. They can include your business name and/or your tagline or brand mark.
Slipping into my brand lab, I provide you with a detailed brand strategy questionnaire which extracts all the elements I need to concoct your brand identity. This is a really useful document for you to use as you move forward in business. My clients love this document and learn a lot about their business in the strategy process.
After I’ve reviewed the strategy document, l move into mixologist mode. I research your target audience, brand positioning and industry to select the key ingredients that make up your brand identity.
Together we’ll work on a Pinterest board, adding the visual ingredients which starts the moodboarding process. Then we’ll have our brand strategy call where we will discuss the strategy and direction for your brand identity.
If you’d like a little taster of some brand strategy questions you can download my free questionnaire HERE. It’s a condensed version of what you’d get when working with me but still a valuable step in understanding your brand.
