The Essence of Brand Love: Sipping Beyond the Surface
TRUE BRAND LOVE CAN BE UNCONDITIONAL – YOUR FLAWS ARE ACCEPTED & FORGIVEN. THOUGH, IF YOU HAVE AN EMOTIONAL CONNECTION WITH THE BRAND, THE SWEETEST TASTE WILL LINGER.
WHAT’S AHEAD
THE METHOD – How intoxicating brands come together
THE SHAKE UP – A blend of boldness and authenticity
THE INGREDIENTS – Brand love and why it matters
THE RECIPE – Your brand’s blend
Research shows the ‘connections’ we make with brands can be as deep and emotional as our relationships with people. A kind of intoxicating elixir that draws us closer.
Think about it, is there a brand you LOVE that makes your heart flutter?
THE METHOD
How intoxicating brands come together
Mine is Apple. You can find that little status symbol all through my house and handbag 😉. Apple connects me with clients, friends, family, inspires me with innovation and, of course, helps me create powerful visual designs for you!
Falling for a brand goes deeper than mere admiration; it’s a mix of passion and loyalty.
Much like a cocktail-fuelled night on the town, with Apple, I’ve been through all the emotions. Love, hate, frustration and forgiveness. But – I always return to love. Why? I can always forgive them when they remove a feature, or change a design. Because they will release something new, and I know I’ll love it all over again! This bond weathers every update and upheaval, proving true brand love is for the long haul. Cheers to that!
THE SHAKE UP
A blend of boldness and authenticity
What I’m about to state is nothing new. The online market is drenched, making competition with brands fierce.
Ask yourself, what brand would you pick out of two that offer near-identical services?
Here’s hoping you’d select the brand which looks professional, bold, consistent, fresh and makes an effort to connect with you in a meaningful way.
To become that top-shelf brand, though, it’s a mix of art and science. To blend authenticity with boldness. To create a brand experience that’s as enticing as your favourite tipple.
THE MAIN INGREDIENT
Brand love and why it matters
Brand Love isn’t just garnish; it’s the essence of enduring success. It’s the secret ingredient in the recipe for loyalty, glowing testimonials, and an expanding customer base.
Brand Love translates to huge benefits, especially LOYALTY!
Loyalty means:
- Excellent reviews
- Repeat purchases
- Brand sharing
- Increased audience
- And that’s just the *froth* of the espresso martini
In fact, 75% of buying experiences are based on emotion. See? Brand love is a powerful thing, and ALL brands need to build a brand identity around the L word.
Like the perfect cocktail recipe, Brand Love mixes a unique flavour profile that keeps customers returning for their VIP taste of what you offer.
THE RECIPE
Your brand’s blend
Wondering if your brand resonates deeply enough? Does it invite Brand Love? And sit pretty on the top shelf of your industry?
Consider your brand a craft cocktail, needing a twist or squeeze of something fresh.
Here are signs it’s time to revisit the recipe:
The taste: Your brand’s current recipe feels freakishly familiar in flavour to others in your industry. Is your brand being diluted by the noise?
The base: do you feel your brand’s a Brandy Daisy (that’s brandy, yellow chartreuse and lemon juice) in a world of old fashions? For a recogniseable, timeless brand, a strong base is essential for growth.
The Mix: Just as a skilled bartender knows how to craft the perfect drink, you crave someone to extract, concoct and distill your intoxicating visual identity. One that’s uniquely on brand and has your audience thirsty for more… of you.
Last Call: Measuring Your Brand Love's Strength
YOUR BRAND: it could be a serving of strategic yet beautiful. Or perhaps it’s giving ‘watered down drink’ with a vision that’s fallen flat.
As we hit the bottom of the glass, ponder this: Is your brand the talk of the town or just another name on the menu? If you’re lacking that special zest, it’s likely time for a brand refresh. Aim for a brand identity that leaves a lasting impression and is cherished and advocated for by your audience.
Cheers to a New Beginning!
Ready to shake things up and concoct a brand that’s irresistible? A brand that not only attracts but turns customers into loyal fans?
Let’s infuse your brand with the love it truly deserves, crafting a signature mix that’s as unforgettable as it is beloved.
