Why branding comes before website design

business branding before website design

Brand design is the first ingredient for a brand that shakes the room.

It’s the first splash of flavour that ignites your entire brand experience.

It sets the tone, capturing the essence and personality of your brand in a glance. It’s the bold statement that grabs attention; the subtle nuance that leaves a lasting impression.

Business branding is the foundation of your website.

It’s science.

Tried, tested, trusted like an espresso martini kicks off a rocking night.

Business branding sets your direction

An expertly concocted brand encapsulates your values, vision and vibe. It’s the key ingredient, guiding the way your business looks, connects and operates.

From photos to copy, colours to font, packaging to products/services and beyond, your brand defines the way you do business and pours your unique flavour across your entire operation.

Buyer cohesion

Branding gives your buyers consistency so wherever they interact with you, there’s no mistaking who they’re doing business with.

Think about your audience journey… Many buyers discover you on social media. They click through to your website and need visual cues to know that they’re still in your world and the right place to trust/learn/buy from you.

It’s your website colours, graphics, messaging, logo and style working together to give that cohesion across every touchpoint. Those things are all business branding – and it must come first to create a seamless experience for your buyers.

Save money, time + frustration

Investing in a flavour filled brand identity before you build out any marketing channels saves your dollars, time and sanity. Skipping ahead to website design means you’ll end up doubling back to square one to get the ingredients right.

Why?

When I design your website, branding gives me the strategy and tools to deliver a site you love and that leaves your buyers thirsty for more… of you.

I’m a website designer for brave brands

You’re here to make bold moves and shake the room with a brand that turns lurkers into loyal revellers.

I’m a brand scientist and design mixologist. I concoct visual identities and website worlds that spill your brilliance. If you would like to team up with me as your designer, I’ll walk you through every ingredient to extracting a brand and website that attract the right audience and grow your business.

ABOUT THE AUTHOR

I’m Laura, a brand designer stirring science with style to create purposeful and memorable brands and websites that BOOM - shake the room .

A brand without a formula is like a pretty potion without the actual powers.

Explore this mixology lesson: The art and science of brands beyond logos

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