Six secrets to scroll stopping website design
As an ecomm or service business, there’s a lot of online noise.
Like a cocktail bar buzzing with voices, vibes and revellers, it’s a battle to be heard and noticed, let alone connect.
How do you stand out?
By owning the room. Leading with a memorable brand. Dazzling buyers with the best website design that’s Google friendly, fast and responsive.
That’s how you get seen, attract the right audience and turn attention into retention. AKA loyal buyers who are aligned like orange and negroni.
Pull up a stool, lean in and lend me your ear. Here are the secrets to a scroll-stopping website.
The best website design takes it back to the brand
Brand identity provides the direction for your website.
Before your digital world takes shape, you need a perfectly extracted brand identity
Conjured by a brand scientist, served by a brand mixologist. It’s your recipe. Flavour-filled. Inimitable. Absolutely you.
Without an expertly formulated brand identity, your website will be as appealing as flat champagne.
Home is where the cart is
Your Home page is where most traffic enters your site. Your value proposition should be the first thing buyers see when they land – without having to scroll. It’s where you show the core of your offering before you lead in with details.
This is where conversion begins.
A one liner summing up your products and services + a CTA button leading to the next page is best.
Body copy, social proof, email opt in, more CTA and a footer should also feature.
Be original. But the same.
Your audience expects to find key elements on your site. Menu at the top, logo top left, cart icon (for ecommerce), and book now buttons are a few.
These inclusions make your site easy to use, increase trust and create loyalty.
Thumb-stopping sites have all of this blended and mixed with their own unique flavour. So wherever buyers are on your site, they know what brand they’re looking at.
Simplicity sells
Way-too-busy sites have potential buyers heading for the exit quicker than you can say “add to cart.” Cull the overwhelm with visuals that are easy on the eye using:
- → Whitespace - ample space between sections and around buttons allow buyer’s brains to better absorb info
- → Colours – use a mix of 5 (+ or - 2)
- → Typography – two or three maximum and avoid script-style fonts
- → Graphics – less is more
Consistency for credibility
Your brand needs credibility for conversion. On your website, a huge serve of credibility comes from design consistency.
Not every page on your site must look the same. But keeping the style consistent makes it easy to use, boosts your branding and builds trust. Cohesive navigation, style, reviews, visuals and quality of content all point to credibility.
SEO smarts
If your site isn’t visible online, you’re not even in the room. Search engine optimisation (SEO) is about getting your website found by the right buyers so you can stop the scroll from the search engine results.
SEO design elements to consider include keyword placement, headings, imagery and speed.
This is just a taste of all the ingredients to the best website design.
Thirsty for more? Take the Secrets to a Scroll-Stopping Masterclass.
