Brand identity design = art + science
We all want a memorable brand identity. One that’s aligned with you, how you do business and that translates from your mind to your marketing.
It’s your currency, superpower and DNA distilled into your digital and print collateral to make magic across your buyer touchpoints.
But what is brand identity design? A mix of art and science.
Crafting a compelling brand identity is akin to mixing the perfect cocktail. It requires a delicate balance of artistry and scientific precision, where every element plays a crucial role in creating a distinct flavour. Like a master mixologist, a business must carefully blend creativity with strategy to concoct a brand that leaves a lasting impression.
Just as a skilled bartender brings their own style and flair to a cocktail, businesses infuse their brand with a unique voice that resonates with their target audience.
Like the alchemy of mixing the right flavours, brand chemistry is about finding the perfect balance between creativity and strategy. It’s about creating a cohesive and compelling brand narrative that captivates and engages. And it’s about brand strategy: a tried and tested formula that tickles your buyer’s tastebuds.
Let’s think of it in two parts. A brand scientist (strategist) and mixologist (designer) work in cohesion to make the perfect blend for your brand.
Enter the brand scientist
In The Brand Lab you’ll find brand scientist, Laura Duncan. A thinker and strategist. Concocting brand strategy with meticulous precision. Here we formulate your why, your value, your unique flavour (USP), your audience and positioning. It’s your shaken-never-stirred brand recipe.
Inquisitive thinking and scientific discipline are key ingredients. Dedication, passion and expertise are added to the shaker in generous splashes.
We uncover, investigate and test your unique brand chemistry until stand-out strategy bubbles to the surface.
Your brand strategy guides everything you do from here on in.
Meet the design mixologist
Front of house is home to the design mixologist. This is where we shake things up, conjuring your unique flavours through deep thinking and daring creativity.
We get down and nerdy to mix the winning ingredients for a flavour filled brand that makes impact.
Together, these become your magic formula – one that’s splashed across your standout brand and website. Logo, colour palette, fonts, pattern, icons and image style are all served with your recipe.
It’s not an acquired taste.
It’s your formula, your brand, your way.
