How do you know it’s time to invest in branding?
Start up, side gig or solopreneur, at some point in your business journey you’re going to wonder if you should invest in branding.
Like a Negroni is more than just gin, you realise that branding is more than a logo.
You see others with flavourless, bland brands.
You want a non boring brand identity that makes you standout.
You know that strategic branding makes you stronger.
But how do you know when to go all in with branding?
There’s no right answer.
Some business owners try the sip and snack menu first. They launch their product or service and get on with business without a visual identity. Understandably, they recognise they need revenue from the business and certainty to invest. Once established and holding a cup full of confidence and cash, they’re ready to make and shake a flavoursome brand.
Others back themselves from day one, ordering the full branding menu, formulated with their unique recipe. They’re determined to create a stir with a business that’s infused with brand strategy, served with zest. These savvy entrepreneurs know the value of a brand identity that attracts the right people from the get-go.
My advice? Option two.
Not convinced? I’ve packaged my rationale into six neat reasons it’s time to make bold moves with flavour filled branding.
Six signs you’re ready to invest in branding
1. You’re tired of blending in
Are you finding it hard to distinguish your business from the competition? A well-crafted brand should leave a memorable impression. If you’re tired of being just another name in the crowd, it might be time to invest in branding. A unique visual identity, compelling messaging and a distinct voice can set you apart.
2. You’ve outgrown what you’ve got
Like a fine aged spirit, businesses mature and develop over time. If your products, services, or target audience have evolved, your brand should reflect these changes. Updating your brand identity ensures it aligns with your current mission and resonates with your audience. It’s like adjusting the recipe of a classic cocktail to suit modern tastes.
3. You’re a magnet for your perfect-fit people
I say target audience, you say “how much time have you got?” You intimately know your buyer – how they think, feel about, behave and use your product or service. You’re already attracting your dream audience who get you. Branding that’s uniquely you and formulated to your brand chemistry is the key to growing your audience with a tick, tick, BOOM.
4. You’ve got direction but no map
You know where you want to go, have goals to kick and dreams to do. Brand strategy is your guide, informing you how to present, what to wear, say and move. All smart brand identities have a brand strategy – you need one too.
5. Inconsistencies are causing confusion
Like a poorly mixed cocktail, inconsistent branding elements can leave your audience puzzled. If your logo, messaging and visual style don’t harmonise, it creates a dissonance that confuses potential customers. A cohesive brand identity ensures every touchpoint tells a unified story, creating a seamless and memorable experience.
6. Growth is your goal
If growth is where you’re headed, branding is your leader. A perfectly formulated brand identity will unlock more sales, opportunities, connections and see you create a stir that leaves your growing queue of fans thirsty for more.
Curious about investing in branding?
