Today the spotlight is on Sheradyn Dekker to discuss why a new website wasn't enough for her business
Tell us about your business and why you started?
I work as a Gut & Hormone Nutritionist, helping women overcome “unrelated” symptoms, that they have been battling for years whilst spending thousands on specialists, “treatments” and “cures”. After struggling with my own health for years, and feeling like I was chasing symptoms rather than getting to the root cause, I decided to follow my Sports Science Degree with a Masters in Nutrition and, then further studies in Functional Diagnostic Nutrition. It was through Functional testing and treatment, that I discover my gut bugs and hormone imbalances were the underlying drivers of my fatigue, bloating, missing periods, gut pain and acne. I now work 100% online helping women go beyond symptoms and get to the root cause of their gut pain, fatigue and period problems!
What was the big a-ha moment when you decided you needed a new brand identity for your business? Can you sum up a few points of frustrations or challenges you faced before making this decision?
I knew I needed a new website because mine was just not up to standard for all the things I “needed” from it! I didn’t know about branding, or “why” I needed it before I met Laura, which made her job really tricky, as we were trying to build something from.. well, nothing! When Laura suggested doing some Brand Work, I was hesitant, but it was THE BEST DECISION ever! It seriously has changed my business!! I recommend to every one starting a business.
What were the main reasons why you selected The Design Room? What made me stand out and what is your favourite thing about working with me?
Personal recommendation.
How has implementing your new branding helped your business?
It gives me a consistent base to make all my design and graphic choices from.
What specific metrics can you share about the impact working with me has had on your business?
My business has grown very quickly over the last 6months, and having a beautiful website definitely makes it easier to direct clients toward my services and programs!
How do you think your clients, customers perceive your company when they see your brand now? What do you think people are saying about you when you’re not in the room?
They are thinking, I am approachable, friendly, light and earthy! My website gives off a very happy vibe, and I am super proud of it!
Are you making a difference in your clients / customer’s world?
YES! 100%! The programs, services and workshops I offer are changing women’s lives and bodies!.
What advice would you give to someone who is just starting out on the journey of running their own businesses?
Do. The. Brand. Work. First. JUST DO IT! It is worth every cent! I had no idea that I needed it, I didn’t even know what it was.. but you need it, believe me!
Is there anything else you want to tell our readers?
