Exhale 4017 is a boutique pilates studio based in Sandgate, Brisbane. The mission for Exhale is to empower ALL bodies through movement. The brand’s personality is welcoming, supportive and inclusive which is reflective in the warm, nurturing colour palette, thin, gentle lines and soft typography. The refined brand mark shows the letter ‘e’ as a wave which ties in with the seaside location, and the fluidity of movement in body and breathe.