Sheradyn came to me needing a website. She had a logo that wasn’t usable and a colour palette that didn’t resonate. What we soon realised, was that I needed to work with Sheradyn to uncover her brand story so that she could connect and attract the right audience.⁣ Sheradyn is totally the girl next door. She is gorgeous, sweet and funny yet a health nerd and expert in functional nutrition. This is a girl who knows her stuff but is also warm and approachable. The result was a mix of feminine and nurturing illustrations and colour palette with sophisticated and bold typography.⁣