An online learning platform built by Occupational Therapists, for Occupational Therapists. Otuition exists to make professional development accessible, practical and community driven. The brand strategy called for an identity that feels warm, energetic and approachable, not clinical. The kind of brand that makes you want to pull up a chair and stay a while. Paired with a vibrant colour palette, a custom brand mark built from the letters OT, and clean geometric typography, this identity is proof that simplicity hits hardest when there’s strategy behind it.